Mijenta Tequila

For this sustainable tequila company, the primary goal was to revitalize the creative direction of the brand and emphasize their status as the first ever B Corp-certified tequila company. The final deliverables included creative strategy, art direction, brand voice + copywriting, and content production. The largest challenge was creating a brand identity that emphasized sustainability in a fresh light. Additionally, there are so many moving parts when it comes to marketing an alcohol product, so it was important to align all aspects of the business with the new messaging.