Butt Naked Skinfood

It was an absolute pleasure to work with the Australian-based Butt Naked Skinfood team during their tone of voice website rebrand. The main challenge was to emphasize the complicated science and natural elements of each product while still maintaining a fun and flirty atmosphere. The team had already exhausted several other copywriters, so it was vital to solve their ask to balance sophistication with lightheartedness.

The project involved creating a new mission statement, company bio, and six product descriptions for the e-commerce website. Each product description involved an SEO-optimized purpose statement, special features, tips, instructions, and key ingredients.